THE SMART STORY

THE SMART STORY

PAUL GUINNESS

38,00 €
IVA incluido
Disponible en 1 mes
Código:
1954
Idioma:
INGLES
Editorial:
HAYNES PUBLISHING
Nº edición:
1
Materia
Marcas en varios idiomas
ISBN:
978-1-84425-123-0
Páginas:
160
Encuadernación:
PORTADA DURA CON CARATULA
Medidas:
250 mm x 250 mm
38,00 €
IVA incluido
Disponible en 1 mes
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Since the launch of the original two-seater City Coupe in 1999, the SMART marque has achieved wide success throughout Europe. Since then, this model - now sold as the ForTwo - has become a popular sight in every major European city and urban region, particularly in the UK. The SMART is an individual's car, and the availability of a vast range of funky panel designs and accessories enables SMART drivers to stand out from the crowd. Here is a fascinating insight into the design and evolution of the SMART, as well as an essential guide to ownership

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                    [sinopsis_editor] => The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them. It has put much-needed fun back into driving, and even city motorists smile when theyre at the wheel of a smart. But it nearly didnt happen at all. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. But these visionary ideas proved too radical and the tiny two-seater almost died at birth when a succession of backers lost their nerve. The sensational story of smart traces the decade-long history of this ambitious project, talking to key figures from every stage of the programme and building a vivid picture of an idea ahead of its time.

- Inside information from within VW, never before published

- The real reasons VW Group dropped the program and DaimlerChrysler picked it up

- Secret approaches to other carmakers

- What happened? The guiding light of the project speaks out for the first time

- Full and frank interviews with todays leading authorities

- Smart design - today, tomorrow and in 2010

- Not so much a car, more a way of thinking: what the brand experts think

About the Author

Tony Lewin has spent most of his working life driving cars, analyzing them and reporting on the ups and downs of the global enterprises that build them. As a business writer and editor of Financial Times Automotive World he has kept a constant watch on the worlds top carmakers for many years. Today, Lewin divides his time between business journalism and books. In 2003 he published the widely-acclaimed How to Design Cars Like a Pro.

Hardcover - 6"x 9" - 256 pp - 92 color


"I had high expectations of the format, style and content of smart Thinking . . . to say that the finished product has exceeded those expectations is an understatement. What a superb publication!" - Al Young, Chairman, the smartclub, UK


"This title by Tony Lewin charts the triumphs and tragedies of the whole Smart project, including the cars introduction to the US market, the potential partners who walked away and all the hurdles Smart had to overcome to succeed. And there were plenty of those...Well researched and eminently readable." - Richard Dredge, BBC Gear 

 
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The smart story is one of entrepreneurial vision and daring.  It is a story of innovation and proof that to be successful, even the best ideas must be appropriate for their time. At Mercedes-Benz, the roots of an automotive concept designed specifically for urban use reach back to the 1970s.  The growing problems of inner-city individual transportation, a parking situation which was becoming ever more critical even then, and increasing environmental awareness spurred by the crises of the early 1970s and 1980s, helped position the smart to breakthrough in the early 1990s.
Since 1998, a total of 770,000 customers have purchased the first-generation smart fortwo.  And, for many, it has become a part of their individual world views. In 2008, the smart comes to North America where it will be distributed by savvy auto magnate Roger Penske. Over 20,000 U.S. customers have placed advance, online reservations for the diminutive car.

 
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                                    [descripcion] => PAUL JACKSON
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                            [codigo] => 200
                            [nivel] => 1002
                            [descripcion] => Marcas en varios idiomas
                            [link] => /libros-de/marcas-en-varios-idiomas-1002/
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                    [preventa] => N
                    [link] => /libro/the-little-book-of-smart_21234
                    [link_portada] => https://www.libromotor.com/imagenes/9781845/978184584272.JPG
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                    [sinopsis_editor] => Features

• Brand new chapter brings this book right up-to-date for 2009
• From watchmaker to car manufacturer, Swatch launched the successful smart brand - now part of Mercedes-Benz 
• Sales of over 750,000 cars in ten years 
• Coverage includes the city-coupé, fortwo, crossblade, forfour & roadster coupé: all smart cars produced since 1998 
• Most up-to-date publication on smart 
• Covers the all-new fortwo for 2007 
• Announcement of the brand's long-awaited US debut 
• Contains comprehensive details of smart clubs & specialists, plus relevant websites 
• 144 pages packed with 112 colour pictures & entertaining text 
Description

In the little book of smart, now featuring a brand new extra chapter, author and smart fanatic Paul Jackson guides us through the history of the brand, its highs and lows, its successes and failures, up to the present day, with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with over 100 colour pictures and entertaining text make this a great little book. 
Synopsis

What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and – in its first ten years – achieving sales of more than three quarters of a million cars around the world. It hasn’t all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today’s buyers’ tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today – with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 
Independent Reviews

OF THE PREVIOUS EDITION:

"... it's a little book with big amount information. If you own or are considering buying a Smart, I think its well worth a look ..." – Tiscali Motoring
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"The book is written in a concise and friendly style, has lots of pictures, and goes into the modifying scene as well. The book is easily readable, and is pretty much essential for a smart enthusiast" – onsmart.co.uk 
Additional Information

Also covers:

smart city-coupé
smart fortwo (to 2006)
Brabus city-coupé
Brabus fortwo
smart crossblade
smart roadster
smart roadster-coupé
Brabus roadster-coupé
smart forfour
smart fortwo (2007-on) 
                    [sinopsis_breve] => Features• Brand new chapter brings this book right up-to-date for 2009• From watchmaker to car manufacturer, Swatch 
                    [sinopsis_mediana] => Features• Brand new chapter brings this book right up-to-date for 2009• From watchmaker to car manufacturer, Swatch launched the successful smart brand - now part of Mercedes-Benz • Sales of over 750,000 cars in ten years • Coverage includes the city-coupé, fortwo, crossblade, forfour & roadster coupé: all smart cars produced since 1998 • Most up-to-date publication on smart • 
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