In the beginning, there was Arlen Ness. Before Jesse James, Billy Lane, and the battling Teutuls, Arlen Ness started the business of building celebrity choppers. He is a long-time custom motorcycle builder whose bikes combine the artistic and the extreme. These rolling sculptures have been covered in motorcycle and even hot rod magazines for decades as Arlen Ness built a worldwide reputation as an innovator and sought-out builder of themed custom bikes. This book traces the growth of the Arlen Ness reputation, business empire, and custom bike resumé and features stunning new photography of all the bikes in Arlen’s personal collection, over 50 in total.