BRITISH CAR ADVERTISING OF THE 1960S

BRITISH CAR ADVERTISING OF THE 1960S

HEON STEVENSON

79,50 €
IVA incluido
En stock
Código:
18864
Idioma:
INGLES
Editorial:
MCFARLAND & COMPANY INC. PUBLISHERS
Nº edición:
1
Materia
Historia del automóvil en varios idiomas
ISBN:
978-0-7864-1985-2
Páginas:
409
Encuadernación:
PORTADA DURA SIN CARATULA
Medidas:
286 mm x 220 mm
79,50 €
IVA incluido
En stock
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Table of Contents

Acknowledgments v
Preface ix
Introduction 1

Part One—Family Marques: Engines of an Industry
1. Austin: “You invest in an Austin” 33
2. Ford: “Made with care by Ford of Britain” 49
3. Hillman: “A better buy because it’s better built!” 82
4. Morris: “People feel strong about Morris” 93
5. Reliant: “Make your family self-reliant” 102
6. Singer: “Motoring’s most elegant experience” 106
7. Standard: “There’s a real V.I.P. car” 117
8. Vauxhall: “Everyone drives better in a Vauxhall” 125

Part Two—Luxury and Sporting Marques: Aspiration and Escape
9. The “Bond Bombshell” and Other Specialists 155
10. Aston Martin and Lagonda: “Body beautiful (with a nature to match)” 163
11. Bentley: “Take a Bentley into partnership” 169
12. Daimler: “Prestige motoring in the modern manner” 173
13. Humber: “Luxury with a capital H” 181
14. Jaguar: “Grace…Space…Pace” 190
15. Jensen: “Pianissimo power” 200
16. MG: “Safety Fast!” 205
17. Riley: “Riley for Magnificent Motoring” 212
18. Rolls-Royce: “The Best Car in the World” 220
19. Rover: “One of the world’s best engineered cars” 225
20. (Reliant) Scimitar: “Join the GTE set!” 237
21. Sunbeam: “For people with a ZEST for living” 242
22. Triumph: “Triumph put in what the others leave out” 249
23. Vanden Plas: “Prestige without ostentation” 260
24. Wolseley: “Buy wisely—buy Wolseley” 267

Part Three—Imported Marques: Britain Embraces the World
25. Volkswagen, Renault and Citroën: Special Cases 279
26. Alfa Romeo to Wartburg: Importers Spread Their Wings 294

Conclusion 309

Appendices
1. Year Letter Suffixes of Car Number (License) Plates 321
2. United Kingdom Purchase Tax Rates for Four-Wheeled Passenger Cars 322
3. The Value of the Pound 1958–1970 (2001) 323
4. The Value of the U.S. Dollar Against the Pound: Exchange Rates (1958–1970) 324
5. UK Car Production, Registrations, Exports and Imports (1958–1970) 325
6. Imports of Cars from Selected Countries (1958–1973) 326
7. Exports of Cars to Selected Markets (1958–1970) 327
8. Leading Automotive Advertisers (January–May 1968) 328
9. Division of Advertising Expenditure by Media Category (January–May 1968) 329
10. Car Manufacturers’ and Importers’ Advertising Agencies (1958–1970) 330
11. Contemporary Estimates of Advertising Expenditures by Marque and Model 337
12. Ages and Incomes of Owners of New Fords (1963) 357

Notes 359
Bibliography 381
Index 401

Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. It was during this time that the question changed from “Do we need a car?” to “What car shall we have?”

This well-illustrated history explores the many types and trends of ads issued by both domestic car manufacturers and importers in three main sections: “Family Marques: Engines of an Industry,” “Luxury and Sporting Marques: Aspiration and Escape” and “Imported Marques: Britain Embraces the World.” Twelve appendices provide information on various topics ranging from the value of the pound in 1958–70 and imports of cars from selected countries, to car manufacturers’ and importers’ advertising agencies, and approximate monthly press advertising expenditures. Over 180 advertisement illustrations are also included.

About the Author
Heon Stevenson has written for several British classic car magazines and has also written extensively on advertising and automotive history. The owner of a Triumph Spitfire and Vauxhall Victor 2000, both from 1968, he is a member of the Society of Automotive Historians and an Individual Friend of the History of Advertising Trust. He is the author of American Automobile Advertising, 1930–1980 (2008) and lives in Cambridge, England.




Reviews


“Meticulously researched and well presented...fascinating...detailed”—Classic Car Mart

“Extremely scholarly work...an amazing piece of scholarship”—The Automobile

“Informative...a good book”—Classics Monthly

“meticulously researched and well presented...fascinating...detailed”—Classic Car Mart; “extremely scholarly work...an amazing piece of scholarship”—The Automobile; “informative...a good book”—Classics Monthly; “what a brilliant book!...fabulous”—Classic Cars; “gives great insight into the world of selling cars via the printed page...enlightening”—The Sacred Octagon; “fascinating...thorough...well illustrated...thoroughly and impartially recommended”—Newsletter of the History of Advertising Trust; “a book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining”—The Flying Lady

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During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. It was during this time that the question changed from “Do we need a car?” to “What car shall we have?”

This well-illustrated history explores the many types and trends of ads issued by both domestic car manufacturers and importers in three main sections: “Family Marques: Engines of an Industry,” “Luxury and Sporting Marques: Aspiration and Escape” and “Imported Marques: Britain Embraces the World.” Twelve appendices provide information on various topics ranging from the value of the pound in 1958–70 and imports of cars from selected countries, to car manufacturers’ and importers’ advertising agencies, and approximate monthly press advertising expenditures. Over 180 advertisement illustrations are also included. 

About the Author
Heon Stevenson has written for several British classic car magazines and has also written extensively on advertising and automotive history. The owner of a Triumph Spitfire and Vauxhall Victor 2000, both from 1968, he is a member of the Society of Automotive Historians and an Individual Friend of the History of Advertising Trust. He is the author of American Automobile Advertising, 1930–1980 (2008) and lives in Cambridge, England. 




Reviews


“Meticulously researched and well presented...fascinating...detailed”—Classic Car Mart 

“Extremely scholarly work...an amazing piece of scholarship”—The Automobile 

“Informative...a good book”—Classics Monthly 

 “meticulously researched and well presented...fascinating...detailed”—Classic Car Mart; “extremely scholarly work...an amazing piece of scholarship”—The Automobile; “informative...a good book”—Classics Monthly; “what a brilliant book!...fabulous”—Classic Cars; “gives great insight into the world of selling cars via the printed page...enlightening”—The Sacred Octagon; “fascinating...thorough...well illustrated...thoroughly and impartially recommended”—Newsletter of the History of Advertising Trust; “a book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining”—The Flying Lady
 
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Acknowledgments      v
Preface      ix
Introduction      1

Part One—Family Marques: Engines of an Industry
1. Austin: “You invest in an Austin”      33
2. Ford: “Made with care by Ford of Britain”      49
3. Hillman: “A better buy because it’s better built!”      82
4. Morris: “People feel strong about Morris”      93
5. Reliant: “Make your family self-reliant”      102
6. Singer: “Motoring’s most elegant experience”      106
7. Standard: “There’s a real V.I.P. car”      117
8. Vauxhall: “Everyone drives better in a Vauxhall”      125

Part Two—Luxury and Sporting Marques: Aspiration and Escape
9. The “Bond Bombshell” and Other Specialists      155
10. Aston Martin and Lagonda: “Body beautiful (with a nature to match)”      163
11. Bentley: “Take a Bentley into partnership”      169
12. Daimler: “Prestige motoring in the modern manner”      173
13. Humber: “Luxury with a capital H”      181
14. Jaguar: “Grace…Space…Pace”      190
15. Jensen: “Pianissimo power”      200
16. MG: “Safety Fast!”      205
17. Riley: “Riley for Magnificent Motoring”      212
18. Rolls-Royce: “The Best Car in the World”      220
19. Rover: “One of the world’s best engineered cars”      225
20. (Reliant) Scimitar: “Join the GTE set!”      237
21. Sunbeam: “For people with a ZEST for living”      242
22. Triumph: “Triumph put in what the others leave out”      249
23. Vanden Plas: “Prestige without ostentation”      260
24. Wolseley: “Buy wisely—buy Wolseley”      267

Part Three—Imported Marques: Britain Embraces the World
25. Volkswagen, Renault and Citroën: Special Cases      279
26. Alfa Romeo to Wartburg: Importers Spread Their Wings      294

Conclusion      309

Appendices
1. Year Letter Suffixes of Car Number (License) Plates      321
2. United Kingdom Purchase Tax Rates for Four-Wheeled Passenger Cars      322
3. The Value of the Pound 1958–1970 (2001)       323
4. The Value of the U.S. Dollar Against the Pound: Exchange Rates (1958–1970)      324
5. UK Car Production, Registrations, Exports and Imports (1958–1970)      325
6. Imports of Cars from Selected Countries (1958–1973)      326
7. Exports of Cars to Selected Markets (1958–1970)      327
8. Leading Automotive Advertisers (January–May 1968)      328
9. Division of Advertising Expenditure by Media Category (January–May 1968)      329
10. Car Manufacturers’ and Importers’ Advertising Agencies (1958–1970)      330
11. Contemporary Estimates of Advertising Expenditures by Marque and Model      337
12. Ages and Incomes of Owners of New Fords (1963)      357

Notes      359
Bibliography      381
Index      401
 
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• The story of British car streamline styling 
• Identifies the influence Art Deco had on automotive design 
• Thumbnail biographies of 1930s British automotive designers collected for the first time 
• Contemporary illustrations 
• High quality photographs of the surviving cars, many previously unpublished 
Description

A unique account of a radical era in automotive design. The Art Deco movement influenced design and marketing in many different industries in the 1930s, and the British motor industry was no exception.
The book is divided into two parts: the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and how aeronautical names were used, and is liberally illustrated with contemporary images. The second part goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars. 
Synopsis

This is a book about automotive styling, in particular the streamlined styling that defined what are now known as Airline cars. During the mid-1930s the majority of British car manufacturers and coachbuilders experimented with streamlined styling. This fashion was the result of Art Deco, an international movement that influenced design and marketing in many different industries, and produced some of the most unique and visually exhilarating cars ever produced in Britain. Part One of the book explains and illustrates the Art Deco styling elements that link these streamlined car designs, and describes their development, their commonality, and their unique aeronautical names. The stories of the individual cars, their designers, and their development, are told in Part Two. Here, Barrie Down has collected examples of all the significant British streamlined production cars made between 1933 and 1936, many of them still represented by beautifully restored survivors. The book is well illustrated with over 200 contemporary pictures and colour photographs of existing cars, many of which have never before been published. This book is an instructive and visual feast for all car lovers. 
Additional Information

Models covered: Hillman Aero Minx Streamline, Hillman Aero Minx Cresta, AC Aero Saloon, Alvis Speed 20 Sports Saloon ,British Salmson Sports Saloon, MG Airline Coupe, SS1 Airline Saloon, Triumph Gloria Flowfree, Standard Speed Coupe, Standard Speedline, Standard Flying Series, Riley Kestrel, Singer LeMans Coupe, Singer Airstream, Talbot 105 Airline, Rover 14 Streamline   

 
 
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                    [sinopsis_editor] => Lavishly illustrated with unique images from the official company archive, this book charts more than 100 years of car-making at the Longbridge factory, near Birmingham. Herbert Austin founded the Austin Motor Company here in April 1905 and it was subsequently home to the British Motor Corporation, British Leyland, Rover Group and, latterly, MG Rover. Its products include some of the most famous British models ever produced, such as the pioneering Austin Seven, the innovative trend-setting Mini, the popular Austin Metro and, in later years, the best-selling MG TF and elegant Rover 75. The factory was a major employer and an integral part of the local community from its beginnings until the sad events of April 2005, when MG Rover went into administration. This radically changed the landscape, spearheading the long-term regeneration of the area. The community is looking to the future with confidence, never forgetting its long and proud tradition of manufacturing. This fully updated version honours the 110th anniversary of the first motor production at Longbridge as well as the 150th birthday of Herbert Austin. It includes a new colour section showing various stages in the life of a car, from the design studio to the showroom.

 
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                    [sinopsis_editor] => For ninety-nine years, cars were made at Longbridge. Less than a year off its century, the factory closed and 6,000 lost their jobs. The story of Longbridge is full of tragedy and the loss of car making there has dealt a huge blow to the Midlands' manufacturing base.

The first cars to roll off the production plant were Austins, and the site has been a centre of car manufacturing ever since and some of the most recognised marques and models have been made there from the original Austin 7 of the 1920s to the Mini of 1959, as well as the Austin 1100. In later years, the factory also made Rovers and MGs, including the SD1, Rover 75 and MGF model
 
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                    [sinopsis_editor] => The intriguing tale of the meteoric rise and fall of British marques in America following WWII. Marques the likes of Triumph, MG, and Austin Healey, as well as the lesser known Ginetta, Elva and Berkeley are thoroughly explored. Filled with beautiful and rare color photographs.
 
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                    [descripcion] => BRITISH WOODIES FROM THE 1920 TO 1950
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                    [autor] => COLIN PECK
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Features

- The first book on the subject of British Woodies 
- Details of all main chassis builders 
- Details of many previously little known coachbuilders 
- Contains many unique and previously unpublished photos 
- Explores the rise and fall of this iconic form of transport 
- Examines the role Woodies played in supporting British forces in WWII - Looks at the challenges involved in restoring Woodies. 
Description

Wooden-bodied shooting brakes, station wagons and estate cars, collectively known as Woodies, were the original SUVs (sports utility vehicles). While they were initially created for a specific purpose, their versatility, adaptability and load-carrying abilities meant that they quickly found favour with British buyers from all walks of life. In their heyday, they were built on virtually every make of car and light commercial chassis, and could be seen on every road in Britain. Sadly, today they are a rarity due mostly to the fact that their wooden bodies were not built to last – and most didn’t! Thousands were built by hundreds of coachbuilders, both large and small, and with the passage of time it may never be possible to record all of their details with any accuracy. The work of hundreds of small coachbuilder firms is highlighted and illustrated with 100 rare and previously unpublished photos of these wooden wonders. 
Synopsis

In the 1920s, 30s and 40s, wooden-bodied shooting brakes, estate cars and station wagons were commercial vehicles made in Britain, mostly for utilitarian roles. They were built in relatively small numbers, often by small, lesser-known commercial bodybuilding firms, and required high levels of maintenance to ensure anything resembling a long life. Every chassis from Alvis, Austin and Bentley to Standard, Vauxhall and Wolseley was built as a Woodie at some stage, and they reached the peak of their popularity in the immediate postwar years when steel was in short supply and the majority of new cars were being built for export. Some vehicle manufacturers sold wooden-bodied utilities under their own name, but most were built in small workshops under contract to vehicle dealerships or selling direct to the general public. However, labour intensive constriction, high maintenance requirements and the introduction of the unitary chassis by Britain’s car makers all contributed to the eventual demise of the British Woodie. Today, there’s a resurgent interest in British Woodies across the world, with an increasing number of cars being restored and cherished. The work of hundreds of small coachbuilder firms is highlighted here, and illustrated with 100 rare and previously unpublished photos. The British Woodie is undoubtedly a thing of beauty, and this book is a tribute to the skills of the coachbuilders that built these amazing wooden wonders. 
Additional Information

Includes - Allard,Alvis,Austin,Armstrong,Siddeley,Bentley,Bradford,Bristol,
Chrysler,Commer,Daimler,Ford,Humber,Invicta,Jaguar,Jowett,Lanchester,
Lea-Francis,Morris,MG,Packard,Riley,Rolls-Royce,Standard,Studebaker,
Wolseley 
 
 
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                    [sinopsis_editor] => The conveyance of royalty, whether to Balmoral or Buffalo, by Rolls Royce or Canadian Pacific train, has its own mysterious traditions and protocols. With dry humour and a keen sense of history, Peter Pigott describes how the British royal family has adapted to technological innovations. Organized thematically, the book is packed with well-researched details. We know all about the royal family‘s lives, especially their romances and scandals, but do we know who was the first monarch to drive a motorcar? The first to fly in an aircraft? Which king so loved his yacht that he ordered it scuttled on his death?

Royal Transport is a fascinating look at how British royalty has travelled since the invention of steam. This richly illustrated book covers all modes of royal transport in Britain and the Commonwealth - some of the most 
 
                    [sinopsis_breve] => The conveyance of royalty, whether to Balmoral or Buffalo, by Rolls Royce or Canadian Pacific train, has its own mys
                    [sinopsis_mediana] => The conveyance of royalty, whether to Balmoral or Buffalo, by Rolls Royce or Canadian Pacific train, has its own mysterious traditions and protocols. With dry humour and a keen sense of history, Peter Pigott describes how the British royal family has adapted to technological innovations. Organized thematically, the book is packed with well-researched details. We know all about 
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