SMART THINKING THE INSIDE STORY OF THE  LITTLE CAR THAT MADE A BIG

SMART THINKING THE INSIDE STORY OF THE LITTLE CAR THAT MADE A BIG

TONY LEWIN

36,50 €
IVA incluido
En stock
Código:
1956
Idioma:
INGLES
Editorial:
MOTORBOOKS INTERNATIONAL
Materia
Marcas en varios idiomas
ISBN:
978-0-7603-1943-7
Páginas:
256
Encuadernación:
PORTADA DURA
Medidas:
228 mm x 152 mm
36,50 €
IVA incluido
En stock
Añadir a favoritos

The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them. It has put much-needed fun back into driving, and even city motorists smile when theyre at the wheel of a smart. But it nearly didnt happen at all. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. But these visionary ideas proved too radical and the tiny two-seater almost died at birth when a succession of backers lost their nerve. The sensational story of smart traces the decade-long history of this ambitious project, talking to key figures from every stage of the programme and building a vivid picture of an idea ahead of its time.

- Inside information from within VW, never before published

- The real reasons VW Group dropped the program and DaimlerChrysler picked it up

- Secret approaches to other carmakers

- What happened? The guiding light of the project speaks out for the first time

- Full and frank interviews with todays leading authorities

- Smart design - today, tomorrow and in 2010

- Not so much a car, more a way of thinking: what the brand experts think

About the Author

Tony Lewin has spent most of his working life driving cars, analyzing them and reporting on the ups and downs of the global enterprises that build them. As a business writer and editor of Financial Times Automotive World he has kept a constant watch on the worlds top carmakers for many years. Today, Lewin divides his time between business journalism and books. In 2003 he published the widely-acclaimed How to Design Cars Like a Pro.

Hardcover - 6"x 9" - 256 pp - 92 color


"I had high expectations of the format, style and content of smart Thinking . . . to say that the finished product has exceeded those expectations is an understatement. What a superb publication!" - Al Young, Chairman, the smartclub, UK


"This title by Tony Lewin charts the triumphs and tragedies of the whole Smart project, including the cars introduction to the US market, the potential partners who walked away and all the hurdles Smart had to overcome to succeed. And there were plenty of those...Well researched and eminently readable." - Richard Dredge, BBC Gear

Artículos relacionados

  • SMART SMALL CAR, BIG DEAL
    JURGEN ZOLLTER
    This title will be ordered from our supplier once you place your order. It can take up to 7 days to receive most locally-stocked titles, stock levels permitting. Titles ordered from overseas suppliers can take up to 10 days, stock levels permitting. The smart story is one of entrepreneurial vision and daring. It is a story of innovation and proof that to be successful, even th...
    En stock

    34,00 €

  • THE SMART STORY
    PAUL GUINNESS
    Since the launch of the original two-seater City Coupe in 1999, the SMART marque has achieved wide success throughout Europe. Since then, this model - now sold as the ForTwo - has become a popular sight in every major European city and urban region, particularly in the UK. The SMART is an individual's car, and the availability of a vast range of funky panel designs and accessor...
    Disponible en 1 mes desde la compra

    38,00 €

  • THE LITTLE BOOK OF SMART
    PAUL JACKSON
    Features• Brand new chapter brings this book right up-to-date for 2009• From watchmaker to car manufacturer, Swatch launched the successful smart brand - now part of Mercedes-Benz • Sales of over 750,000 cars in ten years • Coverage includes the city-coupé, fortwo, crossblade, forfour & roadster coupé: all smart cars produced since 1998 • Most up-to-date publication on smart • ...
    Disponible en 1 mes desde la compra

    10,00 €

Otros libros del autor

  • THE BMW CENTURY. THE ULTIMATE PERFORMANCE MACHINES
    TONY LEWIN
    Established in 1916, BMW is one of the auto and motorcycle industry's oldest and most-respected car and motorcycle manufacturers. Over the past century, the company went through myriad developments. The BMW Century chronicles this remarkable transportation company through images of the cars and motorcycles it manufactured, from the 1923 R32 motorcycle to sleek electric cars of ...
    En stock

    48,00 €

  • CENTENARIO BMW. VEHÍCULOS DE ALTA TECNOLOGÍA
    TONY LEWIN
    Fundada en 1916, BMW es una de las marcas más antiguas y más respetadas de automóviles y de motocicletas del mundo. A lo largo del último siglo se ha enfrentado a mil y un retos y ha respondido con incontables innovaciones, teniendo fama mundial por las prestaciones, lujo y estilo de sus vehículos. Este libro es la crónica de la historia de esta notable compañía a través de sus...
    Disponible en 1 semana desde la compra

    40,50 €