A cult object
The forbidden Vespa-fruit
Fifty years of industrual mythology
The name of the Vespa
he History
Thr form of the Vespa
Once upon a time... the Vespa
The cosumer revolution
Frames from a life-long movie
Outside they´re working on revolution, but i´m working on vespa
I remember
An Indian summer
Ciak... on a Vespa!
The authors
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, Franois Burkhardt, Maurizio Bertini, and many other celebrities.
