ROBERT CROUCHER
- Foreword
- Introduction
- Acknowledgements
- The BMW Story in brief
- The concept is created
- Buikding the image
- The ultimate riding machine
- The ultimate working mahine
- The ultimate touring machine
- The ultimate sports machine
- The Bayerische Motoren Werke AG Munich
- Marking the iltimate rideng machine
- BMW worl-wide
- Concessionaires the British expetience
- The dealer network
- Tomorrow´s BMW
- Appendix
- Index
This book charts BMW's course from modest beginnings to world-wide supremacy. It takes a close look at the giant company and its products and illuminates parts of the story which have never been told before.